Dr. Stache – Dentist
Web design, SEO & visual direction
For the dental practice of Dr. Carola Stache in Augsburg, the website was completely rethought and redesigned. The goal was a contemporary, clearly structured practice website that is both highly functional and reflective of the high professional standard of treatment.
Unlike premium-positioned inner-city practices, such as those often found in Munich, this website was intentionally developed for a locally rooted audience in the Augsburg area. The design therefore follows an approachable, accessible and realistic tone: less staged aesthetics, more everyday clarity, trust and usability.
Project overview
Services:
Website concept
Web design
Information architecture
SEO Optimization (on-page & technical structure)
Image editing and curation (coherent selection and visual harmonization)
Sector:
Dentistry
Location:
Augsburg
Period:
Since 2025
Challenge
The existing website was based on a generic structure and an inconsistently used stock image world.
In addition, there was no clear content strategy aligned with relevant local search queries.
What was needed was a new digital presence that:
reflects the high professional quality of the practice
remains understandable and approachable for a locally rooted audience in the Augsburg area
offers clear, functional user guidance
builds trust without relying on exaggerated lifestyle aesthetics
is structurally and editorially well optimized for SEO
Approach & design
The new website was developed with a clear focus on functionality, clarity and accessibility.
Clear information architecture
All content was completely restructured and organized into clearly defined service and information areas.
The new page structure enables quick orientation for new patients while also creating a stable foundation for search engine optimization.
Functional, calm design
Design and typography were intentionally kept reduced and objective.
The visual appearance conveys medical competence, reliability and order — without following a glossy or lifestyle-driven aesthetic.
Curated imagery
The previously inconsistent image world was completely re-curated and visually harmonized. The focus is on a realistic, grounded visual language featuring ordinary people — less beauty staging, fewer idealized high-gloss motifs, and more proximity and everyday credibility.
A dedicated photo shoot is already planned and will further strengthen the imagery with authentic practice and portrait material.
Consistent SEO optimization
Comprehensive keyword research
Clear page and topic structure
Clean heading hierarchy
Optimized URLs
Semantic structure
Fast loading times
Mobile-optimized implementation
Regional focus on relevant local search queries
Modern user interface, clear contact guidance
he website was redesigned with a contemporary UX/UI approach that supports easy orientation and clear user guidance.
Contact and appointment options are prominently placed to support quick and uncomplicated interaction, especially on mobile devices.
Result
The new digital presence of Dr. Carola Stache’s dental practice conveys a high level of professional competence through a calm, functional and trustworthy design.
In contrast to inner-city practice websites with a strong premium orientation, this website is intentionally aimed at a locally rooted audience in the Augsburg area.
The design is accessible, clear and high-quality, while the imagery remains grounded — communicating the practice’s high medical standard in a contemporary and professional way.
Visit website: www.zahnarzt-augsburg-stache.de
Contact
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