Porsche Center Olympiapark
Digital brand applications, communication & customer surveys
For Porsche Center Olympiapark, early digital communication formats were developed — including one of the first web presentations of a Porsche Center.
ver many years, this collaboration evolved through different phases into modern, brand-compliant applications that are still in use and continuously maintained.
Project overview
Services:
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Early web presence & digital consulting
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Digital brand implementation
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Ongoing website support
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Newsletter concept & development
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Corporate-design-compliant customer survey
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Continuous updates and technical maintenance
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UX optimization within the survey
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Background & challenge
Porsche Center Olympiapark is one of the long-established Porsche locations in Munich.
In the mid-1990s, the brand faced the challenge of redefining digital communication channels.
The task was to develop a solution that:
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aligns with Porsche’s brand architecture
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makes full use of the technical possibilities of the time
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reaches and engages customers digitally
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functions as a modern communication tool internally and externally
The collaboration developed over many years and resulted in multiple modules — from the initial web presence to newsletters and an active customer survey still in use today.
Approach & implementation
Early digital presence & brand development
One of the first internet presences of a Porsche Center was created for Porsche Center Olympiapark.
As part of this work, the digital medium was introduced and explained at management level within Porsche AG — an early contribution to the company’s digital brand development.
Long-term content and technical support
The website was supported and continuously developed over many years, until Porsche introduced centralized online solutions. In parallel, a regular newsletter was established, providing information and strengthening long-term customer relationships.
Corporate-design-compliant customer survey
A customer survey developed from the collaboration that remains active today.
It was designed and implemented in line with Porsche’s corporate design — clearly structured, precise, brand-consistent and equipped with a modern, mobile-optimized UX.
Continuous development
The survey has been updated multiple times over the years, technically modernized and adapted to new requirements — an example of reliable, long-term support in the premium segment.
It functions as an independent digital module, precisely aligned with Porsche’s corporate design.
Result
The digital collaboration with Porsche Center Olympiapark combines early pioneering work in online communication with a still active, brand-compliant application.
The customer survey is a long-lasting tool that meets high standards both in design and functionality and can be understood as a consistent implementation of digital brand systems.
Contact
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